The Crazy Train leaves the station this September as CTV presents “THE OSBOURNES,” the hot new next-generation comedy, for the first time on conventional TV. The series will air TUESDAYS AT 10pm, BEGINNING SEPTEMBER 17 on CTV. Susanne Boyce, CTV President of Programming and Chair of the Media Group, announced that CTV will run all 10 episodes of Season One of “The Osbournes” uncensored.
“The Osbournes have a way of communicating that isn’t like most families,” says Ms. Boyce. “Some viewers will be surprised by how the Osbournes talk to each other, but coarse language is part of their world. It’s used as they really use it. The heart of The Osbournes is that they’re not plastic. Their fights, their love for each other — and their language — is real.”
The series is being scheduled an hour later than the established “watershed hour” of 9:00 p.m. to give it maximum separation from family viewing. CTV is using its full resources to ensure that Canadians are well aware of the series’ content in advance of the broadcast, and are able to make an informed viewing choice. Strongly worded advisories will appear throughout each show, and in all print and on-air advertising.
Labatt Blue is the exclusive sponsor of Season One of “The Osbournes.” “We’re excited to play a role in bringing The Osbournes, powered by Labatt Blue, to CTV for Canadian viewers,” says Nigel Miller, Director of Public Relations, Labatt Breweries of Canada. “People are eager to catch this show. For Labatt Blue, The Osbournes is cutting edge with beer drinkers and we want to be there with them when they’re watching every week.”
Labatt Blue will be included in pre-promotion for “The Osbournes,” opening and closing billboards and has commercial inventory in weekly episodes.
On June 11, 2002, CTV announced it had sub-licensed the Canadian television rights to Seasons One and Two of “The Osbournes” from MTV Canada. The series follows the real lives of rock legend Ozzy Osbourne and his family as they deal with everyday life in Southern California. Tattoo-laden dad Ozzy, his wife and manager Sharon and their two kids, Jack and Kelly wrestle — literally and figuratively — on camera, with family issues such as school, allowances, moving, pets, tattoos, adolescence, and celebrity. There’s no script; the situations are real and the family is normal… well, sort of.
In unprecedented fashion, the Osbournes were followed for six months by producers, taped and recorded 24/7, to capture their daily routine. The result is both a hilarious series and a smash hit-sensation that has shattered ratings records around the globe on MTV. In the United States, where the series was launched March 5, 2002, “The Osbournes” gave MTV its highest-rated debut ever, setting the television world on fire. In its first four weeks, the series surpassed 30 million viewers (2+), smashing all previous records for MTV. In the United Kingdom, the premiere of “The Osbournes” on MTV delivered a record-breaking audience of 500,000 viewers, more than tripling the channel’s traditional audience in that timeslot. The series is seen in Australia, Brazil, Europe, Germany, Latin America, Netherlands, Nordic, Philippines, Poland and Russia.
CTV adds “The Osbournes” to its other cable mega-hit, “The Sopranos” as well as to the list of new shows announced June 3 as part of the Network’s 2002-2003 schedule. The new programming slate includes drama series: “Boomtown”, “CSI: Miami”, “The Eleventh Hour” and “Everwood” along with comedies “8 Simple Rules”, “The Holmes Show”, Life with Bonnie”, and “Less Than Perfect”.