Stephen Hurlbut, Vice-President, News Programming, Citytv and Vice-President and General Manager, CP24, is pleased to announce Amber MacArthur has joined “CityNews” and CP24 as New Media Specialist. Amber will report for Citytv and CP24 on new media and interactive trends, as well as new technology, and will act as Host and Producer of a weekly program that will cover pop/technical culture on CP24 beginning in October.
The process of newsgathering has evolved to the point where the conventional newsroom is history. Our focus is no longer the traditional newscast. CityNews/CP24 are positioned to be primary news providers on multiple delivery platforms 24/7. Amber, as our new media guru, will be at the forefront of this new form of CityNews,” said Stephen Hurlbut, Vice-President, News Programming, Citytv and Vice-President and General Manager, CP24.
Originally from Charlottetown, PEI, Amber holds a Bachelor of Arts in English from Dalhousie University and a post-graduate degree in Journalism from the University of King’s College. Amber has honed her media and technology skills in San Francisco and Boston as Director of Web Marketing at HigherMarkets, where she managed corporate branding initiatives, software usability and online course development. As Writer and Branding Strategist at Razorfish San Francisco, she developed online content and usability strategies, in addition to judging The Webby Awards 2000, where she analyzed and rated more than 100 websites. Most recently, Amber worked for G4techTV, a digital television channel entirely devoted to technology. There she co-hosted “Gadgets and Gizmos”, reviewing the newest technical gadgets, “Call For Help” , a technology help program and “Torrent”, an Internet culture show for technologically advanced audiences. She also co-hosted “commandN”, a vidcast which covered online and offline technology trends.
Amber’s appointment is effective immediately.
“CityNews” is Toronto’s News. Morning, Noon and Night, we focus on the “Day in the Life” realities of people’s lives. We are urban story tellers and we do it with a new visual realism that speaks directly to those that call Greater Toronto Home. “CityNews” is seen daily on Citytv at Noon, Six and 11:00pm. For all the latest news and information, visit the “CityNews” website at citynews.ca.