RSVP declined. A new survey* from data service firm Maru/Blue reveals that one in four Canadians (24%) – that’s approximately nine million people – plan to say “thanks but no thanks” to festive events like family get-togethers, work parties, or friends’ nights out this holiday season, choosing instead to stay home and stream their favourite TV shows and movies.
Survey data also revealed that:
- One in three millennials (33%) plan to pass on holiday events compared to only 14% of those ages 55+
- Men (28%) are more likely than women (19%) to skip out
- When broken down regionally, Quebecers (37%) are the most likely to RSVP no while those in Atlantic Canada are the least likely to bail (15%) and will be at that party, no matter what
When it comes to what Canadians were streaming on Crave this year, additional data** confirms that GAME OF THRONES truly is the King of the North, as HBO’s juggernaut series was overwhelmingly the most popular show streamed in Canada in each province this year. Overall, THE HANDMAID’S TALE, CHERNOBYL, BIG LITTLE LIES, and LETTERKENNY rounded out the Top 5 on Crave in 2019.
For Canadians looking for their next television obsession, look no further than Crave’s incomparable lineup of binge-worthy hits. This includes some of 2019’s buzziest shows like HBO’s SUCCESSION (the cast was recently named one of Entertainment Weekly’s Entertainers of the Year), WATCHMEN (series star Regina King is also one of EW’s Entertainers of the Year), Emmy Award® winners and Golden Globe® nominees CHERNOBYL and BARRY, and so much more.
For more on Crave’s programming lineup during the holidays, click HERE.
*From December 2nd to December 3rd 2019 an online survey of 1,509 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding. **Source: Adobe Analytics, 1/1/2019-12/9/2019, Top Shows by Number of Subscribers Watched