The CW Network announced a fall launch date of September 1 and unveiled the schedule for its 2008-2009 season today at a presentation and party for advertisers, affiliates and national media in the Tent at Lincoln Center.
The announcement was made by Dawn Ostroff, President of Entertainment, The CW.
“With shows that everyone is talking about, from Gossip Girl’ and America’s Next Top Model’ to our upcoming 90210,’ our new lineup has the best Monday-Friday schedule flow we have ever had at The CW,” said Ostroff. “We are zeroed in on our target demo of young women 18-34 with both new and returning series, and each programming block provides a strong promotional platform for the following night. We’re confident that the quality of our shows for the fall season will make The CW the destination for young women.”
On Monday, the network will continue the successful combination of GOSSIP GIRL and ONE TREE HILL. GOSSIP GIRL was the most buzz-worthy show of last season and had the highest concentration of female teens of any series on broadcast television. GOSSIP GIRL will return to its 8:00-9:00 p.m. slot, followed by ONE TREE HILL from 9:00-10:00 p.m. ONE TREE HILL’s loyal fan base is the second youngest on television, and the series continued to grow last season despite its time period move.
On Tuesday, 90210, the most eagerly anticipated series of the fall, will premiere in the 8:00-9:00 p.m. timeslot. A fresh interpretation of the iconic 1990’s drama “Beverly Hills, 90210,” this spin-off features a dynamic cast of up-and-coming stars, familiar faces such as Lori Loughlin (“Summerland”) and Jessica Walter (“Arrested Development”), and guest star Jennie Garth, who will reprise her role from the original series. 90210 promises to deliver all the drama and excitement of the original series. In the 9:00-10:00 p.m. timeslot, the new series SURVIVING THE FILTHY RICH brings a distinctively witty note to the Tuesday lineup. Based on the best-selling book “How To Teach Filthy Rich Girls” by Zoe Dean, SURVIVING THE FILTHY RICH stars JoAnna Garcia (“Reba”) as the live-in tutor to wild and wealthy teenage twin sisters in fabulous Palm Beach. SURVIVING THE FILTHY RICH makes the perfect companion piece for 90210.
On Wednesday, The CW’s top-rated series AMERICA’S NEXT TOP MODEL ranked first in its time period in adults and women 18-34 and was the sixth highest-rated show on television among female teens last season. AMERICA’S NEXT TOP MODEL returns in its successful 8:00-9:00 p.m. timeslot, followed by the new fashion reality show STYLISTA. From the creators of AMERICA’S NEXT TOP MODEL and “Project Runway,” and starring Elle magazine’s Fashion News Director, Anne Slowey, and Creative Director, Joe Zee, STYLISTA is “The Devil Wears Prada” reinvented as a reality series. With tough weekly challenges, 11 hopeful fashion enthusiasts will vie for a coveted editorial job and great prizes. Together, AMERICA’S NEXT TOP MODEL and STYLISTA make up the fall’s most fashionable night of television.
On Thursday, the heroic team of SMALLVILLE and SUPERNATURAL will continue to offer viewers great special effects and gorgeous men. From 8:00-9:00 p.m., SMALLVILLE was The CW’s most-watched and highest-rated scripted series in total viewers and adults 18-49 last season. In the 9:00-10:00 p.m. hour, SUPERNATURAL is The CW’s third most-watched scripted program, despite the highly competitive timeslot.
Big changes are in store on Fridays when The CW will offer the only comedy option of the night with returning hits EVERYBODY HATES CHRIS and THE GAME. The counter-programming theme continues in the 9:00-10:00 hour with an encore presentation of AMERICA’S NEXT TOP MODEL.
As previously announced, The CW is partnering with Media Rights Capital to program the Sunday night primetime block. Details on the individual series will be released at a later date.
For Midseason, the critically acclaimed drama REAPER will return for a second season with The Devil and his bounty hunter.
Following is The CW’s 2008-2009 primetime schedule, a night-by-night breakdown and accompanying details on all the programs.
THE CW’s 2008-2009 PRIMETIME SCHEDULE
8:00-9:00 PM GOSSIP GIRL
9:00-10:00 PM ONE TREE HILL
8:00-9:00 PM 90210 (New Series)
9:00-10:00 PM SURVIVING THE FILTHY RICH (New Series)
8:00-9:00 PM AMERICA’S NEXT TOP MODEL
9:00-10:00 PM STYLISTA (New Series)
8:00-9:00 PM SMALLVILLE
9:00-10:00 PM SUPERNATURAL
8:00-8:30 PM EVERYBODY HATES CHRIS
8:30-9:00 PM THE GAME
9:00-10:00 PM AMERICA’S NEXT TOP MODEL (Encore Presentation)
DESCRIPTION OF NEW SHOWS BELOW
8:00-9:00 P.M. “90210” (New Series)
An edgy, contemporary spin-off of the iconic drama “Beverly Hills, 90210,” the new 90210 looks at life through the eyes of Annie Mills (Shenae Grimes, “Degrassi: The Next Generation”) and her brother Dixon (Tristan Wilds, “The Wire”), whose first day at West Beverly Hills High School leaves no doubt they’re not in Kansas anymore. The Mills family, including dad Harry (casting TBD) and mom Debbie (Lori Loughlin, “Summerland”), has relocated to Beverly Hills to keep an eye on Harry’s mother Tabitha (Jessica Walter, “Arrested Development”), a feisty-but-faded former television star and a charter member of the Betty Ford Clinic. For Annie and Dixon, the awkwardness of being the new kids is made worse by the fact that their dad has taken a job as the high school principal. The school is one big culture shock for Annie, a sweet and friendly girl with a passion for the theater, and Dixon, a star athlete and scholar who was adopted by the Mills family after they took him in as a foster child. Annie and Dixon have a close sibling relationship, which they’ll need to help them cope with all the new cliques and classmates, including Naomi (AnnaLynne McCord, “Nip/Tuck”), a hot, spoiled, rich girl; Ethan (Dustin Milligan, “Runaway”), a popular jock whose abilities rival Dixon’s; Navid (Michael Steger, “The Winner”), an aspiring reporter who heads up the school’s daily newscast; and Silver (Jessica Stroup, “Prom Night”), a rebel who produces and stars in a YouTube-type video series. Even the faculty seems hip and sophisticated at WBHHS, such as smart and funny teacher Ryan Matthews (Ryan Eggold, “Dirt”) and beautiful guidance counselor Kelly Taylor (guest star Jennie Garth, the original “Beverly Hills, 90210”). The Mills family has just begun to realize how much their lives are about to change. 90210 is produced by CBS Paramount Network Television with executive producers Gabe Sachs & Jeff Judah (“Freaks & Geeks”). Mark Piznarski (“Gossip Girl”) is the director and executive producer of the pilot.
9:00-10:00 P.M. “SURVIVING THE FILTHY RICH” (New Series)
Twenty-three-year-old Megan Smith (JoAnna Garcia, “Reba”) has a Yale education, a relentlessly positive attitude and a plan to conquer the world of journalism, despite the fact that she is currently slaving away at a tabloid rag. Megan’s plan is thrown off course when, in one whirlwind day, she gets fired, meets cosmetics mogul Laurel Limoges (casting TBD) and becomes the live-in tutor for Laurel’s twin teen granddaughters in the heady Palm Beach world of wealth and power. The girls, Rose (Lucy Kate Hale, “Bionic Woman”) and Sage (Ashley Newbrough, “The Best Years”), are beautiful, rebellious and less-than-thrilled with their new tutor, but Megan is determined to win them over as she enjoys the perks of her new job – breathtaking private suite, gorgeous convertible and live-in chef Marco (Allan Louis, “Stomp the Yard”). Even the neighbors are fabulous in Palm Beach, and Megan quickly catches the eye of Will (casting TBD), the wealthy and extremely hot dilettante who lives on the estate next door and just happens to be dating Megan’s estranged sister Lily (casting TBD). Completing this romantic quadrangle is Megan’s best friend Charlie (Michael Cassidy, “Smallville,” “The O.C.”), who is secretly in love with her. Despite her own complicated romantic and family relationships, Megan is committed to making a difference in the lives of her two headstrong charges as she navigates the treacherous waters of high society in Palm Beach. SURVIVING THE FILTHY RICH is based on the Alloy Entertainment book “How To Teach Filthy Rich Girls” by best-selling author Zoey Dean (“The A-List”). The series is from Alloy Entertainment in association with Warner Bros. Television and CBS Paramount Network Television with executive producers Rina Mimoun (“Gilmore Girls,” “Everwood”), Bob Levy (“Gossip Girl”) and Leslie Morgenstein (“Gossip Girl,” “Sisterhood of the Traveling Pants”). Michael Engler (“30 Rock”) directed the pilot.
9:00-10:00 P.M. “STYLISTA” (New Series)
If “The Devil Wears Prada” were a reality show, it would be STYLISTA. Eleven aspiring fashion enthusiasts vie for a much-coveted editorial job with Elle magazine. They work as assistants to Elle’s Fashion News Director, Anne Slowey, a demanding but well-respected fashion icon. The competitors will carry out an assistant task and a fashion editorial assignment in each episode. Each week, in consultation with Elle’s Creative Director, Joe Zee, Anne fires one person, until the last assistant standing gets “promoted” to the coveted real-life job opportunity. The grand prize includes a paid editorial position at Elle magazine, a paid lease on a great apartment in Manhattan, and a clothing allowance at H&M, all for one year, valued at $100,000. STYLISTA is from 10 by 10 Entertainment, Inc. and Bankable Incorporated in association with Magic Molehill Productions, Inc. and Warner Horizon Television Inc. with executive producers Tyra Banks, Ken Mok, Eli Holzman, Desiree Gruber and Jane Cha.