30,000 Interviews Later, Report on Business Television Reaches Milestone 5th Anniversary, September 1, 2004
Articles / Business News Network
Posted by RAD on Aug 31, 2004 - 07:30 PM
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Launched September 1, 1999, Report on Business Television celebrates five years as Canada’s leading source of breaking business and financial news. With more than 4.5 million Canadian homes subscribing to the service, Report on Business Television has established itself as an essential service to retail investors as well as the Canadian investment and financial communities.
In its first months on air, Report on Business Television attracted immediate attention covering the Tech Bubble - the biggest investment boom in the last 25 years. In the five years that followed, its editorial team of more than 50 reporters, writers, producers and anchors has provided the most comprehensive, up-to-the-minute coverage of business news available on Canadian television.
“We estimate we’ve done more than 30,000 interviews in the last five years,” said Jack Fleischmann, General Manager, Report on Business Television. “Our guests have included the biggest names in business and finance, from press barons and banking CEOs to budding biotech entrepreneurs. We’ve tracked the markets’ ups and downs, reported on Enron’s collapse, Martha Stewart’s trial, Air Canada’s bankruptcy saga and Conrad Black’s famous retreat. It’s been exciting to watch and important to cover; and we couldn’t have a better editorial team to bring Canadian investors all the action.”
Report on Business Television is marking its 5th anniversary by launching an eight-week radio campaign supported by outdoor advertising in the Greater Toronto Area beginning September 6, 2004. The focus of the campaign, called Powerful Tools, will reinforce the Report on Business Television brand as providing essential business and investment information.
Report on Business Television broadcasts live throughout the business day, covering financial markets in North America and around the world. It maintains bureaus in Calgary, New York and London and its reporters offer in-depth coverage of events that make or break financial markets. Report on Business Television’s anchors regularly interview the nation’s leading CEOs on their companies’ performance while industry experts provide investment analysis and viewers participate in call-in programs throughout the day to learn about new investment opportunities.
Report on Business Television is Canada's only business and financial news network and is available in 4.5 million Canadian homes*. Its editorial team features an impressive group of business journalists, entrepreneurs and financial professionals that deliver up-to-the-minute business news, commentary and interviews with leading business newsmakers. Report on Business Television is also the only Canadian network offering real-time stock quotes, as well as updated currency and commodity prices from around the world. When the business day is done, Report on Business Television's prime-time coverage includes comprehensive news, interview programs and phone-in shows dedicated to retail investors. Available throughout Canada on cable, satellite and wireless systems, Report on Business Television is wholly owned by CTV Inc., a division of Bell Globemedia, which also owns The Globe and Mail.
* Media Stats - March 2004
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