Get all of Saturday's UFC(R) action with Rogers On Demand Programming Highlights / Rogers Cable Posted by RAD on Apr 18, 2009 - 11:22 AM Rogers Cable Communications Inc. announced earlier this week the launch of UFC(R) On Demand to digital cable customers in Ontario, New Brunswick and Newfoundland. As part of its commitment to bring the most sports to its customers, Rogers is expanding the availability of UFC beyond single Pay-Per-View events, to a more robust library of content featuring a mix of free and a la carte programming including fights within 48 hours of airing live. "UFC has seen a boom in popularity in recent years, with a fan base of millions around the globe," said David Purdy, Vice President and General Manager for Television, Rogers Cable. "We've seen viewership of UFC steadily increase since we first aired a fight, and the appetite continues to grow. Given the surge in interest in this thrilling sport, we knew we had to deliver more to our customers and help educate the next generation of fans." "Through Rogers UFC on Demand, Canadian fight fans can get more access to UFC fighters and UFC content," said Dana White, UFC President. "We are excited to make UFC on Demand available through Rogers. Canada has always been supportive of our sport and it is home to some of the most passionate UFC fans in the world." The UFC On Demand library is available on channel 100 and consists of three dedicated zones: UFC(R) Free Zone(TM), UFC(R) Fight Zone(TM) and UFC(R) Event Zone(TM). Details regarding each tier of content can be found below: UFC(R) Free Zone(TM): - Previews of next Live Event (Champion vs Challenger; Feature Fighters) - UFC Athlete Profiles - UFC Techniques - Over 60 minutes of free content UFC(R) Fight Zone(TM): (Library fights $2.99) - Packaged fights include highlights of the Champion or Challenger from the upcoming Main Event and Feature fights UFC(R) Event Zone(TM): (Prices ranging from $4.99-$44.99) - Most recent Pay-Per-View event can be purchased up to a month after the live broadcast - Past UFC Events - UFC DVD specials This article is from CHANNEL CANADA   http://www.channelcanada.com/ The URL for this story is:   http://www.channelcanada.com/modules.php?op=modload&name=News&file=article&sid=2832