Personalized TV with Rogers On Demand proves hard to resist General News / Rogers Cable Posted by RAD on Apr 06, 2009 - 04:28 PM Rogers Cable Communications Inc. today announced csignificant growth in the number of digital cable customers watching programming On Demand. Since 2005, usage of the Rogers On Demand service has more than doubled, growing from 50 million views in 2005 to over 100 million views in 2008. Fast facts about Rogers On Demand: - 5,000 unique titles and 5,300 hours of programming available; - HD has more than doubled in uptake in the last year, with more than a third of customers choosing to watch programming in HD over SD; - Saturday is the most popular day to catch up on missed programming via On Demand with 7pm being the time of day most people access the library of shows; - The Movie Network is the leading subscription-based service with over 100 million views since launch and over two million views each month; - Most watched episodic programs are Family Guy, The Office and 30 Rock; - Most popular single program watched is CNN's broadcast of Barack Obama's Inauguration "We've seen a huge change in the viewing habits of our digital cable customers in the last few years, and this is only the beginning," said David Purdy, Vice President of Video Product Management, Rogers Cable. "We have invested hundreds of millions of dollars in our network so we can continue to deliver an innovative and enhanced TV experience that enables our customers to enjoy the programming they want, in a way that most suits them. In the last few months alone we've made almost a thousand hours of new episodic programming available, redesigned the user interface and expanded our network in rural areas to ensure more customers have access to our unique TV offering." Choice and breadth of programming As part of Rogers commitment to bring more convenience and control to its customers, Rogers has formed agreements with Citytv, Global and E! to deliver the hottest, award-winning, primetime programming On Demand, and refreshed the interface to be more intuitive and easy to navigate. Now, Rogers Digital customers can (at no charge) catch up on their favourite episodic programming, On Demand, within 72 hours of their original air date. New primetime programming includes such hit shows as Chuck, Privileged and 30 Rock from Citytv and Prison Break, Bones, House, The Office and Heroes from Canwest. Following the launch of HBO Canada, a new multiplex channel of The Movie Network, additional HBO content is available On Demand at no extra charge to subscribers of The Movie Network. Some of the current and upcoming HBO titles on The Movie Network On Demand include Real Time with Bill Maher, Entourage, True Blood and Little Britain USA, Chris Rock: Kill the Messenger and Ricky Gervais: Out of England. The Rogers On Demand library offers a wide variety of programming from Hollywood movies, primetime television, television entertainment, music, fitness, sports, Karaoke on Demand, Bollywood and children's programming. Content partners include Universal Studios, Warner Brothers, Paramount, Sony Pictures/Columbia Tri-Star, Disney, MGM and Canadian distributors such as Alliance Films and Maple Pictures. As well as programming from Citytv, Canwest, CTV, CBC, OMNI, Comedy Network, MuchMusic, MTV etc., etc. Rogers also offers Subscription Video On Demand (SVOD) services from leading networks such as The Movie Network, MPix, Superchannel, National Geographic, Food Network, HGTV and Treehouse. This article is from CHANNEL CANADA   http://www.channelcanada.com/ The URL for this story is:   http://www.channelcanada.com/modules.php?op=modload&name=News&file=article&sid=2795