The 2008-09 TV season began last night with the season premieres of CSI: Miami and Dancing With the Stars winning every time-slot between 8 and 11 p.m. and charting the Top 2 most-watched programs of the night. Meanwhile, the season premiere of Two and a Half Men sets a new benchmark for ‘A’ with one million viewers. CTV and ‘A’ finished the evening with three out of the four most-watched entertainment programs on Canadian television. Among the highlights:
· CSI: Miami’s highly-anticipated, explosive Season 7 premiere – in which viewers learned the fate of injured Horatio Caine – won its time-slot and the night with 2.8 million viewers
· CSI: Miami was up in all key demos versus last year’s premiere, +25% in total viewers, +61% P18-34, +25% P18-49 and +13% P25-54
· Head to head at 10 p.m., CSI: Miami delivered almost two and a half times the amount of viewers watching Heroes’ second hour (Global/NBC; 1.13 million)
· The #2 show of the night was the two-hour, Season 7 premiere of Dancing With the Stars, with an average audience of 1.74 million viewers
· Dancing With the Stars danced over Global’s Prison Break (947,000) head to head at 8 p.m. At 9 p.m., Dancing With the Stars delivered 28% more viewers than the first hour of Heroes’ third season premiere (Global/NBC, 1.4 million, overall down 19% from last year’s season premiere)
· The season premiere of Two and a Half Men delivered a new benchmark high for ‘A’, with one million viewers (995,000) at 9 p.m.
* Two and a Half Men ended the night as the #4 entertainment program of the day, pulling in more viewers than Global’s Prison Break (#5, 947,000).
The all-new must-see programming on CTV continues tonight with the Season 10 premiere of Law & Order: SVU at 8 p.m. ET, followed by the newest two-hour episode of Dancing With the Stars at 9 p.m. ET (visit ctv.ca to confirm local broadcast times).
Source: Preliminary overnight data, CTV Total and Global Total (BBM Nielsen Media Research).
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