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| Discovery Communications to Offer HD Channel Internationally |
| Posted
on Wednesday, December 15, 2004 - 12:57 PM |
Discovery Communications has announced it will extend availability of Discovery HD Theater™ in markets outside of the United States, affording viewers around the globe the opportunity to explore their world in illuminating visual detail through high definition television.
"With today's announcement, Discovery Communications extends its leadership position in the U.S. and the world by providing an all-HD network to international markets," said Judith A. McHale, president and CEO of Discovery Communications. "Discovery Communications is positioned to lead the HD programming arena internationally given the universal appeal of Discovery's brand, our proven expertise in launching international networks and our tradition of providing visually rich content to our viewers throughout the world."
In June 2002, Discovery Communications launched Discovery HD Theater™ in the U.S. Today, Discovery HD Theater™ is one of the most widely distributed HD networks in the country. The U.S. network, which offers HD programming from the company's top brands including leading networks Discovery Channel and Animal Planet, will be the model for the international network. The international network will be offered as a stand-alone channel or in programming blocks. The company plans to offer the network worldwide, focusing in markets where HDTV is gaining a foothold, such as Canada, Mexico, Korea, China, Japan, Germany and the UK.
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