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| UNDERCOVER BOSS Joins CTV’s SUPER BOWL Line Up |
| Posted
on Wednesday, February 03, 2010 - 04:20 PM |
CTV announced today its acquisition of the new big-buzz reality series UNDERCOVER BOSS, premiering immediately after CTV’s broadcast of SUPER BOWL XLIV on Sunday, February 7 at approx. 10 p.m. ET (visit CTV.ca to confirm local broadcast times). The hour-long series follows high-level chief executives as they slip anonymously into the rank and file of their companies. Additional scheduling details will be announced next week following the SUPER BOWL.
In each episode, a different executive will leave the comfort of their corner office for an undercover mission to examine the inner workings of their company. While working alongside their employees, they will see the effects their decisions have on others, where the problems lie within their organization, and get an up-close look at both the good and the bad, all while discovering the unsung heroes who make their company run.
Companies whose chief executives will make the undercover journey include such corporate giants as Waste Management (Larry O'Donnell, President and C.O.O.), 7-Eleven (Joseph M. DePinto, President and C.E.O.), Hooters (Coby G. Brooks, President and C.E.O.), White Castle (Dave Rife, Owner/Executive Board Member) and Churchill Downs (William C. Carstanjen, C.O.O.).
The series premiere of UNDERCOVER BOSS (Sunday, February 7 following the SUPER BOWL at approx. 10 p.m. ET), will follow Larry O'Donnell, the President and C.O.O. of Waste Management, as he works alongside his employees, cleaning porta-potties, sorting waste at one of their recycling plants, collecting garbage from a landfill, and even being fired for the first time in his life. O'Donnell's mission is to garner an up-close look at his company and workforce to see how and where improvements can be made from both an operational and morale standpoint.
Stephen Lambert is executive producer for Studio Lambert, Ltd. The deal was brokered by Studio Lambert's sister company ALL3MEDIA International which licenses a range of programs into the Canadian market. Both companies are part of the ALL3MEDIA group based in the UK.
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