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| V Beats GLEE: CTV Ends Fall Season on Top |
| Posted
on Thursday, December 17, 2009 - 10:53 PM |
CTV heads into 2010 with the hottest schedule on television, as evidenced by another Fall Season squarely at the top among Canadian broadcasters. With the Fall Television Season now complete, data from BBM Canada confirms that CTV leads its nearest competition by 58% among total viewers on average in primetime. In a season that saw the introduction of many new series, viewers remain dedicated to returning hits, as CTV delivered seven out of the Top 10 programs among total viewers. Nevertheless, with a Fall schedule that saw little tinkering, CTV still emerged with Canada’s #1 new series, V, among the network’s prime selling demo of A25-54. With 1.004 million viewers, V averages 11% more viewers than GLEE (907,000) on Global.
More viewers flock to CTV than Global in primetime in Canada’s two largest television markets as well, with CTV delivering higher ratings in Toronto and Vancouver than the competition in the key selling demos of A25-54, A18-49 and A18-34. Meanwhile, /A\ remains Canada’s third-ranked private network behind CTV and Global, delivering more viewers in primetime than Citytv.
CTV demonstrates particular dominance at 10 p.m., where it delivers 133% more viewers than its competition in total viewers and double the audience among A25-54 and A18-49. The spread is even greater against THE TONIGHT SHOW WITH JAY LENO on Citytv, where CTV delivers five times the number of viewers.
National Primetime Audiences, Fall 2009
CTV
P2+ 1,732,000
A25-54 757,000
A18-49 718,000
Global
P2+ 1,093,000
A25-54 530,000
A18-49 537,000
CTV vs. Global
P2+ +58%
A25-54 +43%
A18-49 +43%
BBM Canada, 9/21 – 12/13/09, Monday-Sunday, 8-11 p.m.*
Canada’s Top 10 Television Programs, Fall 2009
Total Viewers
1 HOUSE 3,414,000
2 GREY’S ANATOMY 3,268,000
3 SURVIVOR: SAMOA 2,937,000
4 CRIMINAL MINDS 2,812,000
5 THE AMAZING RACE 2,684,000
6 CSI: NY 2,663,000
7 CSI: MIAMI 2,522,000
8 NCIS 2,505,000
9 CSI 2,437,000
10 THE MENTALIST 2,335,000
Viewers A25-54
1 HOUSE 1,758,000
2 GREY’S ANATOMY 1,628,000
3 SURVIVOR: SAMOA 1,557,000
4 CRIMINAL MINDS 1,296,000
5 THE AMAZING RACE 1,284,000
6 CSI: NY 1,103,000
7 CSI 1,089,000
8 CSI: MIAMI 1,079,000
9 NCIS 1,013,000
10 LIE TO ME 1,012,000
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