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| The Movie Network Adds Two HD Channels |
| Posted
on Wednesday, December 02, 2009 - 07:40 PM |
Astral Media’s The Movie Network today announced the launch of two additional high-definition channels – MExcess HD and MFun! HD – available free of charge to subscribers of The Movie Network. Launching today, the two new 24-hour dedicated HD channels join The Movie Network’s host of premium offerings that consist of five uncut and commercial-free multiplex channels including HBO Canada, two existing HD channels, The Movie Network OnDemand and TMN OnLine.
As multiplex channels of The Movie Network, MExcess provides sexy, thrilling, action-packed movies, while MFun! is a destination sure to guarantee a laugh with funny and family friendly movies and comedy specials. The new HD channels will mirror the programming available on MExcess and MFun!’s respective standard-definition channels.
“With the addition of these new channels, The Movie Network and its classic movie service, Mpix, have five HD channels collectively and boast the most HD movies of any network in Canada,” said
Domenic Vivolo, Senior Vice President, Marketing & Sales, Astral Television Networks. “As a premium service, it is incumbent upon us to continually research and offer products and services our subscribers want. Research has shown that there has been a consistent increase in the demand and use of HD and the launch of these new channels is a testament to our continued commitment to satisfying our subscribers and adding value to their subscription to The Movie Network.”
The Movie Network is the first broadcaster to provide regularly scheduled programming in HD and Dolby Digital 5.1. surround sound since 2001. The Movie Network HD launched in May 2005 and simulcasts all programming from The Movie Network’s main channel; while HBO Canada HD, introduced in October 2008, offers parallel programming to HBO Canada’s standard-definition channel.
MExcess HD and MFun! HD launched today on Rogers and Cogeco Cable and will launch with Bell TV on Wednesday, December 9. The new channels will roll out on EastLink and all other areas of Eastern Canada in the coming weeks.
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