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| Any Way You Slice It, CTV is #1 |
| Posted
on Tuesday, November 03, 2009 - 06:46 PM |
CTV promised strategic stability when announcing its Fall lineup this past June, and the network has delivered. With the first five weeks of the 2009 Fall television season now officially on record, CTV remains the undisputed #1 broadcaster, no matter how you look at it: #1 in total viewers, #1 in both key adult demos (A18-49, A25-54) and #1 in the young A18-34 demo. With seven out of Canada’s Top 10 hit programs, CTV’s stable prime-time schedule has seen growth of 31% this Fall.
Prime-time Averages*, Fall 2009
CTV’s #1 success is a result of hit programming that penetrates every corner of the schedule:
* CTV wins five out of seven nights of the week.
* CTV delivers nearly two million viewers (1.9 million) in any given minute from 8-11 p.m.
* CTV’s already can’t-miss Thursday night lineup has been strengthened with the addition of THE VAMPIRE DIARIES, winning its timeslot with nearly a million viewers out of simulcast and now the #3 new program with young adults and young females.**
* The network’s #1 daytime schedule has been bolstered with the addition of THE DR. OZ SHOW, which has debuted as Canada’s #2 talk show, behind CTV’s OPRAH.
* The network continues to succeed where others have failed, especially at 10 p.m. On average, CTV wins the Monday-Sunday timeslot in total viewers and all key adult and female demos. Notably, CTV delivers nearly five times the audience watching THE JAY LENO SHOW (Citytv) and more than double the number of female viewers on Global at 10 p.m. in every key demo.***
* Led by Canada’s #1 late-night talk show THE DAILY SHOW WITH JON STEWART, CTV is the king of late-night, winning the 11 p.m. – 2 a.m. daypart in total viewers and key demos.
* Given up for dead by other networks, CTV delivers strong Friday night audiences, anchored by Top 20 homegrown hit FLASHPOINT. Averaging 1.7 million viewers in a CTV stand-alone broadcast, the series consistently wins its timeslot and the night against American competition.
As always, CTV continues to lead the country’s most-watched original programming:
* SO YOU THINK YOU CAN DANCE CANADA continued to define the format in its second season, taking risks and gaining viewers as a result, with an average audience of 1.4 million viewers.****
* CTV remains the #1 choice for news, with CTV NATIONAL NEWS drawing an average audience of 1.24 million total viewers (up 37% over the same weeks last Fall), CTV EVENING NEWS with 1.5 million total viewers.
* ETALK, Canada’s original source for everything entertainment, draws 21% more viewers (487,000) than ET CANADA (401,000) on Global in a true head-to-head comparison. Additionally, ETALK leads ET Canada in key Adult demos, up 12% with A18-49 and by 22% with A25-54.
Source: BBM Canada, Sept. 21-Oct. 25, 2009; news & entertainment = Mon-Fri Sept. 1-Oct. 25, 2009 (audiences prior to Aug. 31/09 based on BBM Nielsen Media Research Mark 11 meters).
* National, prime-time = Mon.-Sun. 8-11 p.m.
** Average of 7 p.m. and 8 p.m. telecasts.
*** Mon-Sun 10-11 p.m., Sept. 21-Oct. 25/09, Jay Leno comparison = Mon-Fri.
**** PPM meter, Sept. 1 - Oct. 25/09.
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