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| SCREAM To be Re-Branded As DUSK |
| Posted
on Friday, June 26, 2009 - 10:32 AM |
On 09.09.09, SCREAM TV will be changing to become DUSK and will feature an even more female-friendly line-up of programming.
Movies and TV series that feature the supernatural and paranormal have become increasingly popular among women and during the past 39 weeks, we’ve been quietly tweaking our programming content in an effort to reach out to them. In fact, we’ve managed to grow our W18-49 composition by 100% vs. the same time last year*, and we’re currently ranked #6 of all digital stations against this highly sought-after demo.
This fall, our programming will become even more female (and advertiser) friendly and will include some of Hollywood’s biggest movie titles and lots of star power. No more slasher movies, just arm-clutching edge of your seat thrills! To learn more about DUSK TV and how we can assist you in reaching more women, please contact your DUSK TV sales team.
*Source: BBM Nielsen Media Research, Average Minute Audience, M-Su 6a-6a, Broadcast Weeks 1-39
The 2009 Fall Lineup
Movie Premieres: The Black Dahlia, Along Came a Spider, The Skeleton Key, The Gift, Corpse Bride, Murder by Numbers, Practical Magic, Single White Female, Jagged Edge
Series: Supernatural Season IV, Poltergeist
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