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| Rogers OMNI Alberta to Launch September 15th |
| Posted
on Wednesday, September 03, 2008 - 04:02 AM |
Rogers OMNI Television is pleased to announce the imminent launch of two landmark ethnic television stations to serve and reflect the increasingly diverse population of Alberta. Canadian broadcast history will be made when Rogers OMNI Alberta - the province's first over-the-air multilingual/multicultural television broadcaster-signs on in Calgary and Edmonton, 6:00 a.m. MT, Monday, September 15th.
- OMNI Calgary (CJCO) will air on cable channel 4; over-the-air on channel 38.
- OMNI Edmonton (CJEO) will air on cable channel 11; over-the-air on channel 56.
"We're clearly happy to be pioneering language television in two previously underserved areas at the same time," and says Al Thorgeirson, Regional Vice President of Television for Rogers Media. "While we are breaking new ground with Rogers OMNI Alberta we are also providing a long-overdue service by offering community-focused programming in 20 languages to ethnocultural audiences we feel will be highly receptive."
Central to OMNI Alberta's schedule of multilingual/multicultural programming are three locally produced newscasts that each weekday will provide in-depth coverage for and about the emerging Cantonese, Mandarin and South Asian communities in areas served by OMNI stations in Calgary and Edmonton. (OMNI Calgary and OMNI Edmonton will have different news teams.)
"Rogers OMNI Alberta is pleased and privileged to bring much-needed broadcast reflection to the ethnocultural communities of the province -- this is a huge victory on both sides of the camera," says Madeline Ziniak, National Vice President of Rogers OMNI Television. "Each OMNI will have a strong focus on local news with a balance of local, regional and national perspectives as well as the opportunity to share ethnocultural issues and stories throughout our evolving national television system - something we've never been able to offer before."
When OMNI Calgary and OMNI Edmonton officially introduce themselves on September 15th both will do so with schedules enhanced by diversity programming from OMNI Ontario and OMNI BC. With OMNI's planned strategy of hiring regional stringers, Rogers OMNI Alberta viewers will soon be able to see their respective communities reflected throughout the schedule. As well, OMNI's recently established station-wide collaboration will enable independently produced documentaries in English and non-official languages as well first-run Chinese and South Asian movies to be seen by an additional two million households.
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