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| CBC Trumps Global With Primetime Share of 7.8 |
| Posted
on Tuesday, April 22, 2008 - 05:01 AM |
With the great success of The Border, the most-watched Canadian drama, the highest ratings ever for Rick Mercer Report, and strong showings from several new series, CBC Television increased its prime-time share (7 p.m. to 11 p.m.) to 7.8 for weeks six through 32 (October 1, 2007 to April 6, 2008), surpassing Global for the first time since 1995.
According to BBM/MNR (BBM Nielsen Media Research), Global posted a 7.4 share for the same period for Adults 2+.
“We’re thrilled Canadians are enjoying our programs in such large numbers. We’ve built a schedule with new shows and returning favourites, and we’ve really hit our stride,” said Kirstine Layfield, executive director of network programming. “Viewers can expect even more for the 2008/2009 season.”
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