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Oprah’s Big Give Premieres with 1.7 Million Viewers
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on Monday, March 03, 2008 - 07:39 PM
Oprah’s Big Give debuted BIG on CTV last night when 1.7 million viewers tuned in to the series premiere. The entertaining and heart-warming addition to CTV’s spring schedule was the most-watched program of the day nationally among total viewers as well as the key advertising demos A25-54 (1.01 million) and A18-49 (960,000). The program was also No. 1 among total viewers and A25-54 in Toronto and Vancouver.
At 10 p.m. Sunday, an all-new episode of CTV’s Dexter delivered 1.02 million viewers to become the most-watched program in its timeslot among total viewers, A25-54 and A18-49. Dexter was the No. 3 show of the night following Oprah’s Big Give and CTV Evening News (#2, 1.08 million).
On Saturday night, CTV’s W-FIVE delivered more viewers than Hockey Night in Canada (CBC,1.09 million) and won the night with 1.12 million viewers. The shocking W-FIVE episode uncovered startling facts about a Toronto gynecologist and the medical system that prevents the public from learning about their surgeon’s track record.
Source: Preliminary overnight data, CTV Full and Global Full (BBM Nielsen Media Research).
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