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Canada's ratings race officially a dead heat... Global Television closes historic gap in Primetime Top 10
Posted on Wednesday, October 17, 2007 - 04:37 PM
Global Television Network

In one of the most competitive Fall seasons on record, Global Television continues to come on strong - shattering one of Canada's long-held ratings monopolies with a month of stellar performance in the industry's vital 18-49 demographic.

Following the first 4 weeks of the new season, the primetime Top 10 race is a dead heat for the first time in years.

Led by ratings juggernaut, "House", Global Television has delivered 6 of Canada's Top 10 favourite programs for the period of September 17-October 14th, capturing the attention of key media observers and opinion-makers.

A straightforward, consistent look at the numbers speaks volumes:

Fall 2007
Canada's Top 10 Programs - Adults 18-49

HOUSE 1,741,000 Global
SURVIVOR: CHINA 1,283,000 Global
GREY'S ANATOMY 1,142,000 CTV
HEROES 1,129,000 Global
C.S.I. 1,018,000 CTV
FAMILY GUY 974,000 Global
DESPERATE HOUSEWIVES 945,000 CTV
C.S.I. MIAMI 915,000 CTV
PRISON BREAK 856,000 Global
THE SIMPSONS 833,000 Global

RATINGS RACE '07 HIGHLIGHTS:

- Overall, Global's 18-49 audiences have increased 17% in primetime... with CTV's 18-49 audiences dropping 22% compared to the same time period last year (September 24-October 14).

- Regionally, Global's Top 10 performance matches national wins...
Toronto: Global-6/10, CTV-3/10, CBC-1/10
Vancouver: Global-5/10, CTV-3/10, CBC-1/10, CITY-1/10

An alternate Top 10 profile reveals CTV's ongoing success in the 50+ demographic:

Fall 2007
Canada's Top 10 Programs - Adults 50+

HOUSE 1,026,000 Global
NCIS 997,000 Global
DANCING/STARS 5 PERF 970,000 CTV
C.S.I. MIAMI 943,000 CTV
C.S.I. 938,000 CTV
CTV EVENING NEWS 934,000 CTV
DESPERATE HOUSEWIVES 869,000 CTV
DANCING/STARS 5 RES 863,000 CTV
GREY'S ANATOMY 827,000 CTV
COLD CASE 813,000 CTV

(All data BBM Nielsen Media Research, September 17-October 14, 2007
unless otherwise indicated.)




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