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| Discovery Channel's "Race to Mars" Reaches More Than 2.6 Million; Two-Part Series Finishes No. 1 Overall Among Specialty Channels |
| Posted
on Tuesday, October 02, 2007 - 06:19 PM |
Discovery Channel's 'Race To Mars' did excellent for its premiere episode, ranking number one of all the specdialty channels for the night. We now learn that the final epsiode also got excellent ratings.
Discovery Channel Canada secured a sky-high success for its most ambitious project ever with an impressive audience for the two-hour conclusion of "Race to Mars." The final two hours of the miniseries event garnered a total audience of 310,000 viewers (with a reach of 983,000), on Sunday, Sept. 30, maintaining a strong finish after the previous week's premiere (which generated a total audience of 370,000 and reach of 1.15 million). Together, all airings of the four-hour miniseries reached in excess of 2.6 million viewers.
In addition, the gripping Canadian production that simulated the first manned mission to the Red Planet was the most-watched program for the second week in a row on specialty television overall in the coveted A25-54 advertising demographic - both on Canadian and the U.S. Part Two of "Race to Mars" had the highest average audience of the day for A25-54 (237,000), besting all other Canadian and U.S. specialty channels (including A&E, CNN, Spike, TLC and TBS).
"Over the last two weeks, an incredible number of Canadians have joined us on the voyage of a lifetime," said Paul Lewis, President and General Manager of Discovery Channel. "And the trip is far from over as we prepare to launch the companion doc series "Mars Rising," about the incredible initiatives now underway to get humans to Mars."
Airing hot on the heels of "Race to Mars," "Mars Rising" is a six-part companion documentary series premiering Sun., Oct. 7 at 8 p.m. ET/9 p.m. PT, exclusively on Discovery Channel and Discovery HD. Each episode of "Mars Rising" explores a critical issue key to the success of the future voyage, examining the science and technology being developed and tested today that will make a future mission to Mars a reality.
All audience information: BBM/NMR Research overnight data
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