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| Channel Introduction: Slice |
| Posted
on Thursday, March 01, 2007 - 05:47 PM |
On march 5th, Life Network will go off the air to be replaced with a new channel called Slice. This new channel will target viewers 18-49, with a core demographic of women in their thirties. Alliance Atlantis has announce a nationwide, integrated marketing communications campaign to support the launch of their newly-branded "guilty pleasure” lifestyle TV channel. Included are more details about the channel, its marketing capaign, new programs and pic. Also be suire to check a video preview in Channal Canada's Videos section. A Link is located on our main page.
WHAT IS SLICE?
SLICE™ will cater to the highly sought-after target of viewers 18 – 49, with a core demographic of women in their thirties. With guilty pleasure viewing, SLICE™ brings an unapologetic attitude to topics that matter to women – family, fashion, relationships, celebrity, finances and gossip – to name just a few.
“We asked ourselves where the attitude of fun and energy was on television for women today – the juicy stuff, the stuff that allows them to escape from a day filled with everyone else’s needs,” says Gail Rivett, Senior Vice President, Marketing and Publicity, Alliance Atlantis Communications Inc. “So we spoke to women about what they want from a TV channel and heard loud and clear that they are craving confident, irreverent programming. From train wrecks and catfights to group dynamics spiraling out of control and underdogs coming out on top, SLICE™ will fill a void on the TV dial, satisfying an underserved audience looking for pure entertainment relatable to their lives. All aspects of the network, from programming to marketing and promotions, will be delivered with an attitude that strikes a chord with our target market in surprising ways.”
WHAT WILL SLICE AIR?
SLICE™ will offer viewers the very best in lifestyle television, with high stakes and larger than life characters sure to keep viewers addicted. Over 15 brand-new series will launch in March, growing to over 20 new shows by fall 2007. The compelling line-up of programming includes a brand-new primetime series hosted by popular television personality Liza Fromer (former Breakfast Television co-host) set to debut in fall 2007.
Premiering in March 2007, SLICE™ will air Real Housewives of Orange County, Beauty and the Geek (executive produced by Ashton Kutcher) and Project Catwalk (the U.K. version of the cult hit Project Runway, hosted by Kelly Osbourne).
Offering plenty of dramatic moments, 13 of the brand-new shows in March will be original content, created specifically for SLICE™ to perfectly suit the core demographic. Hosted by syndicated advice columnist Ellie Tescher, Outlaw In-Laws tackles extreme cases of nightmare in-laws; UpRooted follows celebrity hairstylist Rykr as he works his way across North America to rediscover his passion for hair styling and The Last 10 Pounds Bootcamp is a tough love approach to losing those last nagging pounds once and for all.
“The key to SLICE™shows is this – do they satisfy a guilty pleasure? Will viewers laugh, love the characters, hate the characters, yell at the screen? If yes, they have a spot on SLICE™,” adds Vanessa Case, Vice President, Content, Alliance Atlantis Communications Inc. “With an original blend of the hottest competition formats and docu-soaps, SLICE™ programming will be unapologetically entertaining, generating water cooler conversations week after week and we have no doubt viewers will be completely riveted.”
Check out page 2 for a description of each new series with pics.
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