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| TSN and Canadian Curling Association Sign Groundbreaking Broadcast Deal Through 2014 |
| Posted
on Thursday, June 15, 2006 - 02:11 PM |
TSN and the Canadian Curling Association (CCA) today announced a landmark six-year broadcast and multimedia deal, providing TSN with exclusive Canadian rights to Season of Champions events each year, making TSN the one and only home of curling in Canada. The deal commences in 2008 and runs through the 2013/14 season, fortifying TSN's long-standing partnership with the CCA that dates back to the network's inception in 1984.
Under terms of the deal, TSN will carry exclusive coverage of all eight Season of Champions events, including the semis and finals. In addition, along with afternoons and evenings, viewers will be treated to the return of the morning draws. Fans can turn to TSN for complete coverage of the Tim Hortons Brier, Scotties Tournament of Hearts, Ford World Men's and Women's Curling Championships, as well as timely coverage of the 2009 Tim Hortons Canadian Curling Trials leading into the 2010 Olympic Winter Games in Vancouver. The opportunity also exists to carry select matches on CTV. (See below for the complete list of curling coverage on TSN.)
"TSN has always been a staunch supporter of curling in Canada, and this deal further establishes curling as a cornerstone of the network's programming leading up to the 2010 Olympic Games and beyond," said Phil King, President, TSN. "TSN's commitment to the sport for the past two decades has been paramount in making curling the TV-friendly broadcast it is today and helped put curling on the map in Canada."
"Unprecedented coverage and the return of morning draws will be embraced by our fans and viewers across the country and around the world," said Dave Parkes, CEO, Canadian Curling Association. "This agreement and a strengthened relationship with TSN ensures a positive, exciting and long-term future for our sport."
As announced, the new six-year deal includes a comprehensive suite of multimedia rights, including broadband, mobile, video-on-demand, interactive television, podcasts and even rights for radio broadcasts. TSN intends to fully leverage these rights to continue in its efforts to build and grow Canada's curling audiences, reaching out for the first time to new and existing fans on multi-platforms. For the first time ever, Canadians will be able to watch Canada's national curling championships outside the country on the broadband platform.
TSN has confirmed that its acclaimed curling broadcast team of Vic Rauter, Linda Moore and Ray Turnbull will continue to call the action for all of the network's curling coverage. Over the years, the trio has created a broad and supportive fan base and their names have become synonymous with curling in Canada.
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