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| CHUM Limited Responds to Announcement on MTV Brand in Canada |
| Posted
on Wednesday, September 28, 2005 - 12:52 PM |
CHUM Limited issued the following in response to the announcement from CTV Inc. and MTV Networks International on the MTV brand returning to Canada.
"CHUM has been expecting and planning for the re-launch of the MTV brand in Canada for some time. MuchMusic continues to enjoy a long and deep 21-year relationship with Canadians from coast to coast, with over 7 million cable and satellite subscribers, as well as an established variety of new media platforms, including online, mobile, wireless, VOD, live events and other interactive platforms. MuchMusic is the foremost access point for young Canadians to the best of Canadian and international music and related culture and this continues to be reinforced and strengthened with new, original programming and exciting, new multi-platform initiatives.
Over the years, CTV's channels have greatly benefited from CRTC support and genre protection. We'll be intrigued to see how Talktv can be morphed into an MTV brand and still remain a talk channel as licensed. We will be actively encouraging the CRTC to enforce both the spirit and letter of all Talktv's conditions of licence. Based on the totality of today's announcement, we will soon be seeking appropriate and necessary regulatory flexibility for MuchMusic to competitively respond," said Jay Switzer, President and CEO, CHUM Limited.
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